The three basic options: either the price for the product pays for itself and its future costs, or the product needs a subscription to run properly, or ads.
Amazon didn't want the first route so they could gain market share/penetration quickly, so we're stuck with options 2 and 3. Voice assistants are a new media and people hate ads, especially where they are not expecting them - so no wonder they failed to insert ads there. We're left with what I believe they'll end up doing - requiring a prime subscription.
Amazon didn't want the first route so they could gain market share/penetration quickly, so we're stuck with options 2 and 3. Voice assistants are a new media and people hate ads, especially where they are not expecting them - so no wonder they failed to insert ads there. We're left with what I believe they'll end up doing - requiring a prime subscription.