Which is the core problem with Alexa: why is a personal assistant getting worse at helping me specifically (even if it's better for the majority of users)?

Alexa arriving with a default profile for generic recognition makes sense -- but after that, it should have learned me, my voice, my commands.

Instead, it was one more not so subtle demand from Silicon Valley to become synonymous with their Product Persona -- or be ignored.

That, while possibly true, is a different problem than "This is because you are the product, not the customer. The customer is the record company paying to get their artists music into your ears."