Amazon is known for spending a lot of money on ideas that may or may not pan out. At least under Bezos, that was a very critical factor to the overall success. [1]
> “As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle. Amazon will be experimenting at the right scale for a company of our size if we occasionally have multibillion-dollar failures.”
> “As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle. Amazon will be experimenting at the right scale for a company of our size if we occasionally have multibillion-dollar failures.”
[1] https://www.aboutamazon.com/news/company-news/2018-letter-to...