Creative and innovative - absolutely not. Effective - mostly not, except in some situations. There are many ways how to be ineffective tho, this is one of them many. I think that you dont need to be super effective to compete in the technology industry.
Will he be able to compete? I dont know. Musk twitter moves seem incompetent overall to me. But so far, his charizma and money (to certain people) did allowed him to get quite far in his previous companies. He did treated his previous employees pretty much the same way.
if you look at musk and his friends talking about how to restructure twitter it looks less incompetent. if you remember that he is under a mountain of financial pressure you can also see that these moves are for survival, not to make twitter more awesome. a decimated shell of a company is preferable, for someone who just massively overpaid for a non-growth company, to a much larger organization with higher cost structure.
I dont understand why he wanted twitter and I think the incompetence is in the way he pursued the deal, but once one is saddled with such a problem the steps to get out from under it (or at least minimize the damage) are clear. forcing employees out is necessary.
The thing I read that made the most sense is that he never wanted it. He wanted to use the buyout as cover for selling a bunch of Tesla stock. No due diligence was done because he fully expected to just back out of the deal, but that didn't happen because he and his billionaire buddies were not so happy about getting deposed and dragging all their dirty laundry into the public.
It still looks incompetent. Especially in the area of treating advisers. And in the way he is rolling out new feature, no wait, he does not, cancel that out, actually it is going to be done ... nope, yes. Print out code on paper, nope, shredder it actually.
> you can also see that these moves are for survival
They don't seem like moves of survival. They seem impulsive, emotional and causing him damage.
> forcing employees out is necessary
He just had layoff. Literally, it is not like he would need to send midnight eamils about going back to office tomorrow to make them go.
Will he be able to compete? I dont know. Musk twitter moves seem incompetent overall to me. But so far, his charizma and money (to certain people) did allowed him to get quite far in his previous companies. He did treated his previous employees pretty much the same way.