A List Apart: Design Choices Can Cripple a Website | Hacker News

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		A List Apart: Design Choices Can Cripple a Website (alistapart.com)
		10 points by jamongkad on July 9, 2007 \| hide \| past \| favorite \| 3 comments

kingnothing on July 10, 2007 [–]

I could be alone, but I think that version B looks terrible compared to the others. What's the reason that it sells better than A?

brlewis on July 10, 2007 | [–]

The minor copy changes made the pitch more persuasive, leading to more sales. Looks matter, but words matter more.

jamongkad on July 12, 2007 | | [–]

Amen!

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