The best content came out of the Q&A at ~69m. A guy asked two questions: (1) how do you find the angle about what to publish content about and (2) when do you start publishing content to get inbound traffic?
Rand responded: He goes to topsy top 1000 [1], alltop [2] to find featured blogs that are getting the most buzz, Google Plus popular section, the subreddit most relevant to you, and followerwonk [3] to see what the top 100 twitter accounts in your industry are talking about
Basically, all of the above actions get you immersed in the market you're trying to penetrate and gives you an understanding of what will be of value to them. You can then use this information to generate content that will go viral.
Unfortionately, he didn't answer the second question :(
Rand responded: He goes to topsy top 1000 [1], alltop [2] to find featured blogs that are getting the most buzz, Google Plus popular section, the subreddit most relevant to you, and followerwonk [3] to see what the top 100 twitter accounts in your industry are talking about
Basically, all of the above actions get you immersed in the market you're trying to penetrate and gives you an understanding of what will be of value to them. You can then use this information to generate content that will go viral.
Unfortionately, he didn't answer the second question :(
[1] http://topsy.com/top1k [2] http://alltop.com/ [3] http://www.followerwonk.com