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Response from CarrierIQ on their site [PDF][http://www.carrieriq.com/Media_Alert_User_Experience_Matters...]:

   Mountain View, CA – November 16, 2011 – Carrier IQ would like to clarify 
   some recent press on how our product is used and the information that is 
   gathered from smartphones and mobile devices. 
  
   Carrier IQ delivers Mobile Intelligence on the performance of mobile devices and 
   networks to assist operators and device manufacturers in delivering high quality 
   products and services to their customers. We do this by counting and measuring 
   operational information in mobile devices – feature phones, smartphones and 
   tablets. This information is used by our customers as a mission critical tool to 
   improve the quality of the network, understand device issues and ultimately 
   improve the user experience. Our software is embedded by device 
   manufacturers along with other diagnostic tools and software prior to shipment. 
  
   While we look at many aspects of a device’s performance, we are counting and 
   summarizing performance, not recording keystrokes or providing tracking 
   tools.  The metrics and tools we derive are not designed to deliver such 
   information, nor do we have any intention of developing such tools. The 
   information gathered by Carrier IQ is done so for the exclusive use of that 
   customer, and Carrier IQ does not sell personal subscriber information to 3rd 
   parties. The information derived from devices is encrypted and secured within 
   our customer’s network or in our audited and customer-approved facilities. 
  
   Our customers have stringent policies and obligations on data collection and 
   retention. Each customer is different and our technology is customized to their 
   exacting needs and legal requirements. Carrier IQ enables a measurable impact 
   on improving the quality and experience of our customers’ mobile networks and 
   devices. Our business model and technology aligns exclusively with this goal. 

   For media Commentary, contact: 
   Mira Woods 
   Phone: 617-513-7020 
   Email: mwoods@carrieriq.com


Some other tidbits from elsewhere on their site:

   Mobile Service Intelligence is the process of analyzing 
   data from phones to give you a uniquely powerful insight 
   into mobile service quality and user behavior. 
   [...]
   We know you don't just want data, you want to solve
   business problems and identify new business opportunities.
   [...]
   What's more, the combination of the MSIP and IQ Insight 
   lets you move seamlessly from broad trend data across 
   many users, through comparative groups down to diagnostic
   data from individual devices. Now, not only can you 
   identify trends, you have the power to drill down to 
   specific instances[...]
While I understand the need for QoS metrics, this does seem a bit invasive if you didn't know it was happening.

An apparent example of some metrics they collect: http://www.carrieriq.com/overview/IQInsightExperienceManager...




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