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Tiktok here does not force you to login for watching the videos (unless you want to like / comment / subscribe etc.. ). And also allows downloading the videos right from the app (if the creator has enabled download for the video), so I download the ones that are to be bookmarked.

This is in stark contrast to what the FB and Insta like companies do.

Since I don't login, I use multiple devices to access tiktok. And I noticed that the stream content is different on my phone (mostly used while traveling / outside home and contain news and semi serious random stuff), tab (mainly used in the bed and contain light funny contents) and computer (serious stuff - arts, tech etc..).

BTW - I am only a tiktok consumer and not creator.



Surely Tiktok will change to do exactly this in the future, that's what they all do.


I don't think they will. Tiktok is a creator platform. More audience is better.

Instagram has left a huge gap by forcing everyone to login.

IMO, Instagram and Twitter are using the wrong metrics which ignore non-login users. They focus on converting users to logged-in. They don't focus on delivering maximum value.

For downloading, I can see that go away though.


Twitter and reddit are doing this. I imagine youtube make it a pain to look at content as well if you’re not signed in


Reddit and YouTube don't require logging in.

When I say "not require logging in" means that there is a home feed with interesting content for non-logged in users


my smart, young hipster friends say tiktok does a phenomenal job of building tools that enhance creators and classify streaming content to consumers, neither of which fb does well. text is dead. spread the good news.




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