According to a quick search, "69 People found that match Demo in the state of California." I noticed 1 or 2 with the name "Demos", but other than that.....
Perhaps, since sign-up as "Demo" is special functionality anyways, you could ask the user to confirm that they're "Demoing" the account or if their name actually IS "Demo".
Albeit, 69/36.5m < 0.0002% of the population so you could probably get away with letting the user know that they're been automatically "Demo'd" and only fix it if you have to.