I think I was just bored and noticed the list of "X's iPhone" in the list of WiFi networks and thought it'd be easy to get noticed if you put a domain name as the hotspot name.

No idea if it actually works though.

You could use a url shortener to track the traffic. Or register a short version of your domain, redirecting the traffic to a specific landing page.

Same as using different toll free numbers when for different adverts to track performance.

I think every project should have a short version of a domain -- works really well during party conversations ("look it up, just type xyz.tech")

in my case I just tell people to search onlineornot in Google hah

You can also just track traffic by adding a short and unique param to the link you share