> New users might hear Unix is better, but if it doesn't feel that way, they're going to go back to what they know works

For anyone who doubts the above, think about how much help you'd have to give many of your family members (spouse, parents, kids, etc.) for installing Thunderbird or another popular desktop app.

For all of my family members, the moment they have to open a terminal to do something basic they'd say "that's it, I'm going back to macOS (or Windows)."