"Since then, through trial and error, he has developed a winning formula: brief, simple books with eye-catching covers and provocative titles—and no business-speak. Tribes, for example, is a 147-page, anecdote-filled call to readers to become leaders of a movement, or "tribe."
Instead he just makes up or misuses words, which is often just as bad or worse than "business-speak."
Instead he just makes up or misuses words, which is often just as bad or worse than "business-speak."