You are implying that advertisers would boycott a free speech platform, and this might be true for some advertisers, when Facebook was boycotted by some activist businesses it didn't dent their bottom line.
Also - Twitter is more of a networking and influence tool in my opinion for "important people". These people are MUCH more likely to pay for Twitter, it's not like facebook where 99% of people would never pay for it. Which I think is what Musk was hinting at with blue badges for $2.
If he does that, boycotting advertisers will matter much less.
Advertisers didn’t boycott Facebook because Facebook ads are a money making machine. They demonstrably work because of the depth and breadth of Facebook’s data targeting. You can’t compare it to Twitter; advertisers may be more willing to dump Twitter as a platform as it isn’t as valuable.
Also - Twitter is more of a networking and influence tool in my opinion for "important people". These people are MUCH more likely to pay for Twitter, it's not like facebook where 99% of people would never pay for it. Which I think is what Musk was hinting at with blue badges for $2.
If he does that, boycotting advertisers will matter much less.