I have a feeling Intel would give TechCrunch the Atom processor for a ridiculous discount, just for the publicity and the proof that embedded processors can have a market.
Possibly - but I think you're overestimating the reach that techcrunch has (even within the technical sphere), and the need for publicity that Intel has.
Moreover, even if TC sold one of these to every reader and two of their friends, that's still a tiny volume in the PC market. They just couldn't possibly have the supply chain sorted out to be able to move the sort of volume that Intel would need for a good discount. Sure, they might get it stocked at Newegg, but even organic demand for a product like this doesn't generate sales. Ask Nicholas Negroponte - another greek guy!
Anyway, I think the Atom's brand recognition is probably quite good, with a sticker on every eeepc or MSI wind that's out there.
