Would it not be more profitable to process all payments for all internet transactions, rather than one app store?
Ditch app stores, fully integrate the web as a platform, then bake Apple/Google pay into the browser/OS, and just be the payment processor for all transactions.
This would also make it much easier for web developers to fetch payments from their apps, no third party API needed. The boost in volume from this factor alone should be considerable.
We're building this at our startup - a universal app store in WebGL. Primary use case is for game developers (Unreal Engine, and later Unity). No 30% fees, applications work everywhere.
For users, clicking a link is much easier than installing an app.
Ditch app stores, fully integrate the web as a platform, then bake Apple/Google pay into the browser/OS, and just be the payment processor for all transactions.
This would also make it much easier for web developers to fetch payments from their apps, no third party API needed. The boost in volume from this factor alone should be considerable.