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"Unsolicited redesign" blog posts are just linkbait posts that ignore the most important part of redesigning a major website: user testing.

These unsolicited redesign posts just feed the author's ego and redesign a website with one user in mind: the author.



This is exactly the point that Martin Belam makes:

  So, if anyone wants to pick up the challenge and build a 
  prototype of Andy’s redux from our content, I’d love to 
  see it...and test it with users.




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