In this thread -- A bunch of people who don't understand humor or advertising firms. This is basically a portfolio piece for this ad firm, and quite a good one I'd say.
>"The idea behind the trolling is a collaboration between advertising creative Hunter Fine and commercial film director Peter Marquis, who have a history of creating viral pop culture."
It's trying to play it straight to be able to legitimately claim it's a 'Space Jam Recipe #2' website, but the videos and copy are full of little snide commentary about how the website is perfect for someone's movie business, which makes it seem pretty clear that they're knowingly taking a WB trademark for their site name...
ICANN's Uniform Domain Name Dispute Resolution Policy [1] states that one of the qualifiers for an applicable domain dispute is if the domain is being used in bad faith, and this clearly is.
“
JAM COMPANY TROLLS WARNER BROS BY NABBING 'SPACEJAM2.COM' URL AND OFFERING IT FOR $1M”
...
The idea behind the trolling is a collaboration between advertising creative Hunter Fine and commercial film director Peter Marquis, who have a history of creating viral pop culture.
“
The amount of time they spent on designing this campaign, including shooting multiple videos, vastly exceeds the inconvenience this will cause WB.
This is like if as a "troll" I left a car blocking your driveway, not caring if it got towed because it was a fake car I specifically designed over the course of years to leave in your driveway.
Yeah, it sounds like you may not understand internet trolling. People have gone and will go to great lengths and expenses to troll big corps just for the laughs, internet points, and/or to cause big corps even a little bit of pain.
There’s also a bit of art to trolling, too, which is again part of the fun.
Trolling corporations is a form of asymmetrical warfare. The point is that the troll expands a few resources, to cause the corporation a disproportionate amount of inconvenience.
For example, calling in fake pizza orders. Very low-effort for the troll, yet high-yield rewards in trolling the pizza vendor.
On the other hand, expanding vastly more money and resources than will cost the corporation in question to neutralize the troll is not successful trolling, it is a failure.
They even went through the effort of making a few videos. And now Warner Bros has the nerve to call this sequel Space Jam: A New Legacy, without a 2 in the name, and this domain is practically worthless.
There’s probably good reasons why WB wouldn’t want to purchase the domain - the original has been so widely linked to that you’d be throwing away a ton of link equity for no good reason, the original was in 1996 so there will be a new generation of people discovering this for the first time, and well, domain names probably just don’t mean as much as they used to anyway. Still, good luck to them.
This is hilarious. Unfortunately for them, the movie industry has discovered there's more money in rebooting a nostalgic franchise than adding a sequel, so there will probably never be a "Space Jam 2".
I wonder what their jam tastes like and if it's actually profitable.
It's hard to say. It doesn't really seem to have any connection to the original Space Jam, other than the Looney Tunes. In the original, MJ joined with the Tunes to play against aliens, hence the "Space" in Space Jam. Space Jam: A New Legacy takes place in a virtual world. In the original, the Looney Tunes actually existed on Earth, but in this new one, it seems that they exist in the virtual world.
I'd say we have to see if there's any other connection to the original film other than the name and Looney Tunes.
It's a common tactic used very widely. See Jurassic World (Jurassic Park), Star Wars: The Force Awakens (SW: A New Hope), X-Men First Class (X-Men 1/2/3), the new Jumanji films etc etc.
> You are welcome to buy our jam or you can also buy our website.
> We are independent and not related to any third parties.
Domain squatting cleverly disguised as a small home-business selling jam? Neat.
Seems the domain was registered 1702 days ago (~5 years) so the owners have been sitting on this for some time.