>Users are not as easily confused as they were in the 90s. I mean really, Amazon's website has more complexity than most desktop apps.
What are you basing this on? Current research does not agree with this and, anecdotally, my daily experience also doesn't agree with this. People can buy things on Amazon easily because Amazon has optimized for that. Anything outside of that (account management, returns, etc.) are still not intuitive for most people.
What are you basing this on? Current research does not agree with this and, anecdotally, my daily experience also doesn't agree with this. People can buy things on Amazon easily because Amazon has optimized for that. Anything outside of that (account management, returns, etc.) are still not intuitive for most people.