It's a rather odd sort of advertisement though. It has nothing to do with Intel's actual products which, in any case, are hardly ever directly bought by the consumer. It's a brand-building exercise, but not nearly as effective as some they've done in the past, which have focused on Intel's expertise and people. "We're not just banging rocks together here, guys, we know how to build semiconductors!"

I'm guessing that this exists only because some guy at Intel's ad agency thought it would be a cool idea, and Intel was the only client he could think of to pitch it to.

Part of me wonders if this is more of a marketing data acquisition exercise, since the FB App would probably enable them to do that?

That in turn would aid market research.