I agree that I've not presented the best argument. And to be honest that was not my intention. I was just stating what I felt (as you acknowledge).
But I stand by what I said earlier: he will lose some very good customers. I didn't mean he will lose all, but some. He knows that, and is willing to accept it and is betting on the fact that the number is very low.
From the article:
"If I don’t have a free app for a long time, I’m certainly going to miss out on some potential long-term conversions. But how many, really, and what would it cost to chase them?"
But I stand by what I said earlier: he will lose some very good customers. I didn't mean he will lose all, but some. He knows that, and is willing to accept it and is betting on the fact that the number is very low.
From the article: "If I don’t have a free app for a long time, I’m certainly going to miss out on some potential long-term conversions. But how many, really, and what would it cost to chase them?"