This was written by team.video who is in a hyper competitive space. Every hour spent on Aviary is an hour not spent on differentiating customer features. Why? There are a ton of open source CM tools that give you same functionality and do it better. This is a problem you should have solved after you were a) profitable b) at scale and c) probably not even then.
So like, unless you're one of their investors upset at how your money's being spent, why is this any of your business? Startups often take unusual paths to profitability. They all seem crazy at first, many are in fact crazy, a few turn out to be quite prescient.
Not being an investor doesn't preclude me from having an opinion. There is nothing prescient here... just an engineering team burning cycles better spent elsewhere at current stage of the company.
