It's hard enough to create a design people will not only wear, but actually pay money for.

The pricing scheme is fun for programmers and number-concept fanatics... but has no place in reality. As an example, I posted a link to a site with a ton of online attention who tried a sales gimmick to sell t-shirts for $100 each.

Months later they sold a total of 18 shirts.

Compare this to Threadless.com who can sell 100k of a single design, offer 100s of designs at a time, and build a community around potential designs... and still have a small boutique profile.

Finally, it's really uncool when a company doesn't have enough faith in it's product to actually stock the product.

To finish on a positive note, I like the name. It's funny. I also suggest:

- Print & sell the shirts at cost + shipping. - Keep up the excellent blog & artist profiles. - Create a community voting page wherein if enough people pledge to buy, you print.

"Print & sell the shirts at cost + shipping." What the hell kind of a business model is that? (Hint: there's no profit.)

"Keep up the excellent blog & artist profiles." Thanks for the compliment, we'll try.

"Create a community voting page wherein if enough people pledge to buy, you print." That's a good idea, and it's what Threadless does. It's feature-bloat we've discussed for the future.

Being a limited edition product, we're only printing the shirts that are bought. If you bought shirt #1, we want to make sure its the right cut and size for you. Therefore, we can't print it till you buy it. Similarly, we can't print the whole run till the purchasing window is closed.

Don't be sorry, just be glib. :-P