We debated loooooong over the naming issue. We decided to go with something not easily forgotten and a little funny/edgy over something that is safe.
It's a boutique shop anyway, so we're after the 20% rather than the 80% of our market. (Which made safe and bland much less desirable. In fact it made it wholly undesirable.)
It's a boutique shop anyway, so we're after the 20% rather than the 80% of our market. (Which made safe and bland much less desirable. In fact it made it wholly undesirable.)