If I read it correctly, the law addresses the cross-site cookies particularly, which I have been keeping disabled in all my browsers ever since the option was introduced (Accept cookies ... Only from sites I visit). And honestly, I don't care about "startups" that are trying to take advantage of ad cookies (edit: and Facebook tracking me via its ubiquitous thumb, and so on). Let alone that I use an ad blocker, too. Fuck that, you know.