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It's also true that "easy startups" can iterate into solving progressively harder problems.

The "hard" idea doesn't need to be the mission day one. Amazon was just an online bookstore at one time.



The set "easy problems iterated" is a subset of "hard problems" and I would argue a very small and uninteresting subset. Biotech, energy, next gen computing physics; I don't see any of those as iterating on a simple problem.




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