> A good example of a person who knows exactly how TV audience and social media audience will behave in a predictable way, and took advantage of that, is President Trump.
Trump wasn't the first though, and contrast the coverage: Obama's digital strategy was lauded for its tech-savvy genius by the media, whereas Trump's campaign was linked by the same to white supremacists wrt Pepe the Frog etc.
He wasn't. I'm just pointing out he is doing a good job at it. It is no secret for people who work in the media industry that "entertaining" and "outrageousness" is a recipe for success.
Trump wasn't the first though, and contrast the coverage: Obama's digital strategy was lauded for its tech-savvy genius by the media, whereas Trump's campaign was linked by the same to white supremacists wrt Pepe the Frog etc.