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Different thought: our expectations are in the way. Let's see it as it is.

If the whole page looks like an ad then maybe we should see it that way. Google search is now for finding which ad to click on. Its now an advertising index. Not a general search engine. They don't want you finding anything but ads. So they've made everything look like ads.

I think I'll stick with DDG. Unfortunately if the whole page is an ad then the whole page is likely irrelevant. No matter how much data they have on me, paid content in my search results are likely not what I want to see.

Them knowing I have fish hasn't helped them advertise to me. Google results don't include who I regularly buy from. Even reading my fish hobby email account hasn't helped them improve. I've already used google search with that google account etc. All the ads were completely useless. Trying to sell me irrelevant items from irrelevant retailers. Wrong fish. Or trying to steer me towards boats. If anything, I didn't find what I needed and dropped back to DDG. I needed information necessary to a sale and paid content is completely inappropriate.

All that infrastructure slowed down and frustrated a sale. So. Not so good.



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