1) Tech Crunch doesn't really operate in an eCPM world, they operate in a "real" CPM world with advertisers that are largely paying for branding rather than conversions.
2) The CPMs on electronics reviews (high end or otherwise) are significantly lower than the CPMs on "content a CTO would want to read".
SEO for a publisher really only serves the purpose of getting organic traffic to more premium ad campaigns, much like paid traffic (where a publisher buys CPC ads). The catch with this is that inbound search engine traffic needs to roughly match the demographics you've sold ads for or you end up shooting yourself in the foot. You can do short term traffic buys to inflate ad views with otherwise shitty traffic, but only rarely and it's still dangerous.
1) Tech Crunch doesn't really operate in an eCPM world, they operate in a "real" CPM world with advertisers that are largely paying for branding rather than conversions.
2) The CPMs on electronics reviews (high end or otherwise) are significantly lower than the CPMs on "content a CTO would want to read".
SEO for a publisher really only serves the purpose of getting organic traffic to more premium ad campaigns, much like paid traffic (where a publisher buys CPC ads). The catch with this is that inbound search engine traffic needs to roughly match the demographics you've sold ads for or you end up shooting yourself in the foot. You can do short term traffic buys to inflate ad views with otherwise shitty traffic, but only rarely and it's still dangerous.