"Love it or hate it, I guess I was right when I said you need to jump back into Facebook." Well I guess he was wrong twice.
"so they re-direct the .com to Facebook. Scary." How is this scary? They will never do this. Branding is very important for large companies. You cannot afford letting people think about Facebook when instead they should think about Doritos. They just use Facebook so people can easily find there corporate website. But as csomar points out: it will only last a minute.
Never say never. If potential firehose of traffic available on FB will far surpass what most companies can generate for their stand-alone sites. Once they realize they only have enough budget to put towards one area online, then they might choose their Facebook page, as it's yielding more results.
QR-codes are the new hyperlinks.