Many people will never even update their firmware from what was in the box, and in fact, some require you to tear them down and wire up a ISP device to flash new firmware, since there's no bootloader (and even if you do all that, there's barely enough memory to hold a firmware with all it's features enabled)
Having firmware upgrades without tearing down the machine is literally a differentiator at the price point this is launching at...
Many people will never even update their firmware from what was in the box, and in fact, some require you to tear them down and wire up a ISP device to flash new firmware, since there's no bootloader (and even if you do all that, there's barely enough memory to hold a firmware with all it's features enabled)
Having firmware upgrades without tearing down the machine is literally a differentiator at the price point this is launching at...