Does putting assets onto Adam's balance sheet look like a bad idea for Adam, or for We? As with Enron, the way to understand the company's decision making is that in many particulars it was not trying to optimize its outcomes, it was trying to optimize the CEO's (and in Enron's case, the CFO's and maybe a couple others).
Also, the strategy of segregating assets onto Adam's personal balance sheet looks like a bad idea now that he's no longer ceo.