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Ok, it's not an ad. It's an advertorial. Happy now?

And he's just beating the strawman with his review.

- Did we need a "review" to learn that the new iPhone can shoot better pictures than previous iPhones?

- Where are all the full-resolution pictures–especially from the night shots? Everything looks nice and sharp if you scale it to 750x560. Even for the single lens camera of my 3 years-old android.

- Would it break Apple's heart to include a comparison of their "pro camera" with a real professional camera? Even a low-end one.

And let's not stick with the payment thing. We have no way to verify whether or not he received or will receive compensation from Apple. If it looks like a duck and quacks like a duck, it's a duck.



> Would it break Apple's heart to include a comparison of their "pro camera" with a real professional camera? Even a low-end one.

Why would they? That's not who they're competing against.


Hell, photographers know that any iPhone can't compete a midrange camera.

But Apple clearly wants the average person to believe that it can. Why else stick a "pro" description to your phone's camera? Of course they can't spell it clearly, because they will become a laughing stock. But they do imply it at every opportunity: "Pro camera system. We’ve three‑upped ourselves.", review by professional photographer etc.

It would be fair game if they had a professional instagrammer review the new iPhone. Because that's the only kind of "professional" camerawork you can do with any phone.


He doesn't even compare it to non-Apple phone cameras. Only to previous generation Apple cameras. That's one tipoff that the article is a submarine.




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