Not a very interesting article in general - I say that as someone who hates Tim Feriss, but this part was genuinely interesting and novel at least to me:
He uses A/B testing for finding the best book title (and subtitle) and cover.
“Ferriss famously used Google AdWords and in-store A/B testing to come up with the title to his first book [Full title: "The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich"].
His experimentation didn’t stop there, he decided to test various covers by printing them on high quality paper and placing them on existing similar sized books in the new non-fiction rack at Borders, Palo Alto. He sat with a coffee and observed, learning which cover really was most appealing.”
He uses A/B testing for finding the best book title (and subtitle) and cover.
“Ferriss famously used Google AdWords and in-store A/B testing to come up with the title to his first book [Full title: "The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich"].
His experimentation didn’t stop there, he decided to test various covers by printing them on high quality paper and placing them on existing similar sized books in the new non-fiction rack at Borders, Palo Alto. He sat with a coffee and observed, learning which cover really was most appealing.”