> Apple could open up their own Project Zero, if they wanted to
Need the right people and perhaps just as importantly the right internal politics.
Lots of businesses struggle with the idea that when the Big Boss says something false it might be OK for a lowly employee to contradict them. I expect that even if Tim Cook thinks he'd be OK with hearing from an Apple engineer that their new product is garbage, Tim's immediate reports will ensure that engineer is fired before news reaches Tim so he thinks it never happens.
What you want in a good company is the CEO takes the bullet. Something bad happened? That's my fault, the buck stops here, I will make sure we do better next time. Big loss? Cut my salary and zero all executive bonuses until we turn it around.
What you see most often is throwing employees under the bus. Something bad happened? We fired the people responsible, I'm putting somebody else on this (read: I am preparing to throw this new person under a bus too). Profits a bit less than anticipated? Fire 1000 people essentially at random to show I'm focused on the problem.
Need the right people and perhaps just as importantly the right internal politics.
Lots of businesses struggle with the idea that when the Big Boss says something false it might be OK for a lowly employee to contradict them. I expect that even if Tim Cook thinks he'd be OK with hearing from an Apple engineer that their new product is garbage, Tim's immediate reports will ensure that engineer is fired before news reaches Tim so he thinks it never happens.
What you want in a good company is the CEO takes the bullet. Something bad happened? That's my fault, the buck stops here, I will make sure we do better next time. Big loss? Cut my salary and zero all executive bonuses until we turn it around.
What you see most often is throwing employees under the bus. Something bad happened? We fired the people responsible, I'm putting somebody else on this (read: I am preparing to throw this new person under a bus too). Profits a bit less than anticipated? Fire 1000 people essentially at random to show I'm focused on the problem.