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> I think it's pretty intuitive that Zip Code and DOB are identifiers.

It's great that you think that, but basically no company uses that definition. Most company privacy policies don't consider combinations of information when making this determination. E.g. your billing address might be personal information, but your zip code by itself might not. Similarly, IP address (with or without last octet), wifi SSID, location data, browsing history (or attributes derived from browsing history), and so on. Each individual piece of data isn't enough to personally identify you, so the privacy policy often doesn't have to be applied to it.

E.g. after reading the Google privacy policy[0], can you tell what protections your zip code and DOB have? Will Google treat them as personal information or personal identifiers or not?

0: https://policies.google.com/privacy?hl=en-US



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