This should help them somehow. Everyone knows about Netflix but only a few have a monthly paid subscription. Rs 650 is kind of expensive for one service with limited content.
I travel in the metro quite regularly, I see 30-50% of passengers consuming some sort of video content on their phones. There is demand for sure. Only time can tell if this new plan really helps Netflix getting more paid subscribers.
Very less. Piracy is still rampant. I find it quite common people viewing cam rips on their mobile. Theatres are expensive in metros.
I do feel this is a good move by Netflix. Local content is a problem though. Let's see how this pans out.
:-). India has the lowest cost per GB of mobile data [1]. I guess it's primarily due to being subsidized by deep-pocketed businesses' in their quest to acquire customers. One of the early such initiatives didn't end well[2], I wonder how sustainable current rates are.
I travel in the metro quite regularly, I see 30-50% of passengers consuming some sort of video content on their phones. There is demand for sure. Only time can tell if this new plan really helps Netflix getting more paid subscribers.