Because the name is the brand, and cames with many benefits attached for both the breeder and the buyer.
For breeders, having your 'product' validated by a third part is a guarantee that is faithful to the breed, and increases its value. Having an unique name avoids scams also (Dishonest breeders can't enter in a competition with a dog named like your famous winner for example). More respectable breeders are supported by a third part and can sell their pups for more money.
For buyers, you are allowed to participate in official dog competitions and win prizes; and, much more important, you have a guarantee that your dog will have a happy life free from pain and suffering.
There is a public, transparent register showing absence or presence of main congenital diseases in the family of your pet. Will be your pet free from hip dysplasia in a few years? Will have a high probability of becoming deaf?. The breeder can't hide this important information to you. Having this info is a must for some dog breeds
For breeders, having your 'product' validated by a third part is a guarantee that is faithful to the breed, and increases its value. Having an unique name avoids scams also (Dishonest breeders can't enter in a competition with a dog named like your famous winner for example). More respectable breeders are supported by a third part and can sell their pups for more money.
For buyers, you are allowed to participate in official dog competitions and win prizes; and, much more important, you have a guarantee that your dog will have a happy life free from pain and suffering.
There is a public, transparent register showing absence or presence of main congenital diseases in the family of your pet. Will be your pet free from hip dysplasia in a few years? Will have a high probability of becoming deaf?. The breeder can't hide this important information to you. Having this info is a must for some dog breeds