More likely it’s about margins and business model.

Apple’s business model is selling high margin products. More share requires lower costs, which increases operational risk and reduces profitability. That’s why Apple stock is cheap compared to other big tech companies... a problem with execution today has a bigger impact than a company like Google that has a stream of revenue from ads on every platform.

You’re going to see changes in the model as they are hitting a growth ceiling, but they’ll probably take a different services path than Google.

> In fact, one could reasonably say Apple actively tries not to obtain too large of a market percentage to avoid laws affecting monopolies.

I would say rather to avoid laws it's to avoid appearing as a commodity and losing its "fashion" or "hip" status. If everyone has an iPhone suddenly it is less desirable to own an iPhone.

Yeah, I feel that way about my microwave too. Your analogy may have applied at one point in time but not now.

You think so? I think they don’t chase market share, but not to avoid anti-trust issues.

Their entire locked-in software model around OS, dev tooling, browser engine, app store, etc would be subject to legal challenges. True it may not be the primary reason they keep a low market share, but it's definitely a benefit and discourages shooting too high.