Not every idea is a take-over-the-world multi billion dollar business. Something might be completely sustainable as a medium sized business but it will never have a large enough target audience to be able to scale (as the product was originally envisioned) to a multi billion dollar company.
The problem is this is what VC needs, and if your idea isn't one you're still stuck chasing that goalpost. So rather than be happy with your product you start making distortions to increase your mass appeal to help reach the unreasonably high (for your idea) goalposts set by VC funding.
The problem is this is what VC needs, and if your idea isn't one you're still stuck chasing that goalpost. So rather than be happy with your product you start making distortions to increase your mass appeal to help reach the unreasonably high (for your idea) goalposts set by VC funding.