> this comment may reveal why Apple is crushing everybody else: they understood the user and sold that user a _watch_ rather than a "media consumption" device.
On the flip side, if Apple isn't crushing everybody else, it's because they misunderstood typical users and thought they wanted a tiny phone on the wrist, rather than a watch.
Disclosure: Fitbit employee, but I don't speak for Fitbit. My opinion that Apple isn't crushing everybody else isn't based on any inside info, but on the article below that reported that less than half of Holiday 2017 Apple Watch sales were the then-current model. Most of their sales were discounted old inventory, so usually they didn't get to charge $450 per unit sold.
> On the flip side, if Apple isn't crushing everybody else, it's because they misunderstood typical users and thought they wanted a tiny phone on the wrist, rather than a watch.
I think Apple didn't really have a strong focus in their original vision for Apple Watch, and threw stuff on the wall to see what would stick; the same was true for users who expected an iPhone on their wrist. However, it quickly became clear what Apple Watch was good for and what it didn't do well, so, recognizing that, Apple Watch has started selling quite well.
Where did you see this statistic in the article?: "the article below that reported that less than half of Holiday 2017 Apple Watch sales were the then-current model."
The only place where they do any such split is the graph and it shows total number of units sold in 2015-2017.
"Canalys says Apple Watch sales for the holiday quarter alone were 8 million, and nearly half of those were the new Apple Watch Series 3 — which we’ve already pegged as a game-changer."
> On the flip side, if Apple isn't crushing everybody else, it's because they misunderstood typical users and thought they wanted a tiny phone on the wrist, rather than a watch.
They understood their target demographic perfectly, and are making a product for them.
They "misunderstood typical users" so badly, apparently, that they sold more watches than the entire Swiss watch industry combined. I wish I could misunderstand my typical users as bad as Apple does.
On the flip side, if Apple isn't crushing everybody else, it's because they misunderstood typical users and thought they wanted a tiny phone on the wrist, rather than a watch.
Disclosure: Fitbit employee, but I don't speak for Fitbit. My opinion that Apple isn't crushing everybody else isn't based on any inside info, but on the article below that reported that less than half of Holiday 2017 Apple Watch sales were the then-current model. Most of their sales were discounted old inventory, so usually they didn't get to charge $450 per unit sold.
https://investorplace.com/2018/02/holiday-apple-watch-sales-...