Product differentiation would be an obvious next step:
- Start growing a player community(which is how Kongregate works)
- Place more extreme filters on quality or genre(this is the basis of sites like physicsgames.net).
- Invest in some exclusive content. This is expensive and probably a bad idea at the early stage, but the fastest way to get started is to go onto FlashGameLicense and browse the stuff that's up for bid or auction.
I would suggest taking some time to figure out your focus before you go too deeply into the site optimization, else you'll build the wrong thing.
Yeah - driving traffic via sponsored games would be in the long term plan. I'm still not certain if the traffic is sustainable.
After all, after friends and family finish checking it out, who do I have left? Everything gets a 'blip' at the start with your first facebook post "he friends, check it out" then trickle until search engines find you.
There is a question of the value of sponsored game traffic VS a good PPC campaign. What point do you decide it's worth throwing a few hundred down on a sponsorship? I'm not sure :)
- Start growing a player community(which is how Kongregate works)
- Place more extreme filters on quality or genre(this is the basis of sites like physicsgames.net).
- Invest in some exclusive content. This is expensive and probably a bad idea at the early stage, but the fastest way to get started is to go onto FlashGameLicense and browse the stuff that's up for bid or auction.
I would suggest taking some time to figure out your focus before you go too deeply into the site optimization, else you'll build the wrong thing.