> creepy as fuck

This is probably true. And there is indeed a lot of attracting-people-to-you advice which fails to respect people, much less their bodily autonomy. Certainly, calling a book which calls itself "Badass" doesn't strike me as particularly conducive to building healthy relationships. The cover also doesn't do it any favors.

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However, I think it is an error to equate creepiness with trying to better understand how sexual attraction works and how to be more successful at the social skills involved in sexual situations. Creepiness is fundamentally about a lack of respect for someone else's autonomy and interests. Trying to get better at social skills isn't creepy.

If someone is born into circumstances where society expects them to play the active role in sexual situations, and they want to have a healthy sex life, then they shouldn't feel shame for wanting to better understand how to play that role. It is certainly better for someone like that to work toward their goal of a fulfilling sexual/romantic relationship than for them to feel trapped and lonely. I think it would be a better world if there were lots of attraction learning resources which weren't full of misogynistic rubbish and successfully taught useful mental models and mindsets.

Haha, my colleague told me it was all about getting a conversation started and keeping it going. He didn't really mention it was targeting women. Anyway, I saw him using it on men as well, asking open questions like: "What was the nicest things you did this weekend?" People rave on about what they like...