I saw some usage data in a quartz article, that I can’t find, earlier this week. Facebook was the most popular social media platform across teenagers, millennials, generation x and baby boomers.
The real interesting data was in teenagers though, their most popular platform is Snapchat, but none of the platforms had managed to make more than 40% of teenagers create an account with them.
I think this is interesting because it shows that Facebook isn’t really sucking that much worse than Instagram and that Instagram isn’t going to save Facebook on its own.
From a more anecdotal perspective, I think the integration was smart. I’m not very active on social media, but I do use Facebook to arrange events with my friends that live in multiple cities. Because I see people sharing Instagram posts on Facebook through the integration, I’ve considered creating an account. Of course I’ve also considered leaving the platform because Facebook keeps doing the wrong thing.
I'm guessing that data was based on simply having an account? Because I feel like teenagers all have a Facebook account, but few actually use it with any frequency.
It was, twitter, Instagram and Facebook were lower than 30% and Snapchat was around 40%. For teenagers.
For millennials Facebook was above 80% with Instagram and Snapchat sitting above 60% and twitter somewhat lower.
I mean, having an account isn’t as interesting than usage, but when less than 30% of teenagers have an account, they probably aren’t using it a whole lot.
I wonder where they went though, the article didn’t say anything about that. Discord maybe?
Because I see people sharing Instagram posts on Facebook through the integration, I’ve considered creating an account
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It's been possible to share directly to Facebook for a long time - the change was that the facebook posts stopped indicating the photos were from instagram. There used to be links and references back, but now they seem native.
One could argue that this could have privacy benefits (i.e. you don't have direct access to their instagram profile from facebook anymore), but in any case it's part of Facebook wanting Instagram to fuel native Facebook use.
>I saw some usage data in a quartz article, that I can’t find, earlier this week. Facebook was the most popular social media platform across teenagers, millennials, generation x and baby boomers.
It's really surprising to me. I don't see anyone around me using Facebook (or only to meme on large private groups). Messenger is still prevalent but more for legacy reasons than anything else and can be displaced. It reminds me of MSN messenger. Wizzz!
> I think this is interesting because it shows that Facebook isn’t really sucking that much worse than Instagram and that Instagram isn’t going to save Facebook on its own.
I think this is a stellar observation. Fb, right now, is only a dominant force for users of age 30+ and the battle for the next generation(s) is just starting out. Instagram does show the most significant growth but isn't a clear winner, yet.
FB is a dominant force for millennials and up, but Instagram is also really strong in the millennial group.
What was interesting was that none of the existing social networks had much of a presence with teenagers. I mean, if you’ve gotten less than 30% of teens to even create an account, are you even in the run?
The real interesting data was in teenagers though, their most popular platform is Snapchat, but none of the platforms had managed to make more than 40% of teenagers create an account with them.
I think this is interesting because it shows that Facebook isn’t really sucking that much worse than Instagram and that Instagram isn’t going to save Facebook on its own.
From a more anecdotal perspective, I think the integration was smart. I’m not very active on social media, but I do use Facebook to arrange events with my friends that live in multiple cities. Because I see people sharing Instagram posts on Facebook through the integration, I’ve considered creating an account. Of course I’ve also considered leaving the platform because Facebook keeps doing the wrong thing.