Great question. Even when it's just copying (and later removing) several javascript snippets on a page this can be a large hassle for several reasons:
1. For anyone who is non-technical, this can be daunting. Are the snippets in the right places? Was this deployed correctly? Have I set up my conversion goals correctly (GWO only allows for a single goal)? More often than not, tasks like this are passed from marketing onto IT, who are usually overworked as it is.
2. Even for technical folks, deploying and verifying a new version of one's site just to enable (and subsequently disable) a test can be a big hassle.
In our experience, it's often the marketers, inside sales, and product managers in an organization who have the strongest interest in A/B testing. We're trying to eliminate the burden (and subsequent pain) that testing places on IT/engineering, freeing those stakeholders to test to their hearts' content! :)
1. For anyone who is non-technical, this can be daunting. Are the snippets in the right places? Was this deployed correctly? Have I set up my conversion goals correctly (GWO only allows for a single goal)? More often than not, tasks like this are passed from marketing onto IT, who are usually overworked as it is.
2. Even for technical folks, deploying and verifying a new version of one's site just to enable (and subsequently disable) a test can be a big hassle.
In our experience, it's often the marketers, inside sales, and product managers in an organization who have the strongest interest in A/B testing. We're trying to eliminate the burden (and subsequent pain) that testing places on IT/engineering, freeing those stakeholders to test to their hearts' content! :)