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Getting large groups of people to join a new social app is very tricky.

Take a dating app/site for example. You join - there's 2 people on the platform and they are no where near your location. People leave and the product fails.

Start a social media app/site that doesn't have the backing of a large company and large media/news advertising - you join, no one is there. People leave and the product fails.

Start an app like instagram where you can upload all your photos. The bulk joining doesn't matter as much, as the social aspect is not the primary purpose and that can come later. Product can grow and the "social" aspect can develop over time.



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