He makes several good points about how internet ads are ugly, easy to ignore, not as sticky as print ads, etc. In spite of these drawbacks, internet ads are compelling for providing ROI metrics and targeting abilities. And they are gaining in sophistication everyday.
The next round of ad serving technology being built now will be all digital and medium agnostic - you can push your ad on radio, tv, browser, social networks, apps, billboards, etc all using a single interface with granular targeting, ROI reports and even retargetting based on geography, past history, relationships, etc. Think Minority Report.
The next round of ad serving technology being built now will be all digital and medium agnostic - you can push your ad on radio, tv, browser, social networks, apps, billboards, etc all using a single interface with granular targeting, ROI reports and even retargetting based on geography, past history, relationships, etc. Think Minority Report.