Anyone with talent knows they can go get full pay in exchange for BSing for another couple hours a day and taking a long lunch. Easier to save that money and plan for early retirement.
We need to see a gradual reduction in expected working hours in the US. 30 is a good target.
Different people have different priorities; someone whose top priority is early retirement would take the extra BS hours, but someone who wants to have more free time now might take the company that offers shorter hours.
There's an advantage to a company offering shorter hours as long as there are fewer such jobs than there are people who want them.
We need to see a gradual reduction in expected working hours in the US. 30 is a good target.