Nokia will keep dying a slow and painful death that no one cares about if they don't stop using their "market share" argument soon.
It's not about existing share of underpowered phones with poor UIs and apps. No one cares about that, and you're not making any profit off it, so obviously, it doesn't matter.
What matters is innovation on both hardware and software fronts, which Nokia has failed to execute on for at least 5 years.
The sooner Nokia wakes up and pulls its head from the ground, the sooner they'll have a chance to slowly inch back into relevance. But at this stage, there's no way it's going to happen.
It's not about existing share of underpowered phones with poor UIs and apps. No one cares about that, and you're not making any profit off it, so obviously, it doesn't matter.
What matters is innovation on both hardware and software fronts, which Nokia has failed to execute on for at least 5 years.
The sooner Nokia wakes up and pulls its head from the ground, the sooner they'll have a chance to slowly inch back into relevance. But at this stage, there's no way it's going to happen.
Nokia are essentially screwed.