One cannot follow their moral compass in an abusive industry - they cannot change their environment, the environment changes them.
The only thing OP can do is quit, but let's be honest here... they've been in the industry for a while and they're ok with what's happening.
How do I know that? Tomorrow they'll go to work and they will work on ads and tracking. Always follow what people do, not what they say. Posting on HN is cheap.
The irony is that most people, including me, would be willing to sign up for limited tracking if and only if we had transparency and strong guarantees about data governance, sharing, deletion, and ultimate/final control by the person being tracked. The ads really are better. But greed is greed, and people can't help themselves.
The only thing OP can do is quit, but let's be honest here... they've been in the industry for a while and they're ok with what's happening.
How do I know that? Tomorrow they'll go to work and they will work on ads and tracking. Always follow what people do, not what they say. Posting on HN is cheap.