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While you don't believe you are locked in, I don't believe that you as a programmer "power user" are the majority that Apple cares about.

I believe not only that for the majority of users there is a level of software lock-in, but further there is a high level of psychological lock-in, where users get used to and comfortable with Apple's design strength, which is Apple's main offering.

As people get more comfortable and more older it is easy to say that people get more resistant to change.



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